Effective Networking
Effective Networking, done correctly, can lead to many business opportunities. Not networking effectively can actually cost you a job, business and personal relationships. Learn to network well and you will reap the immense rewards of being known, liked and trusted as a Connector!
Here are some tips to help you get started on your journey.
Remember, networking is NOT selling. It is relationship building. Don’t expect to leave a networking event with business “in-hand.” If you do, you did not benefit from networking, but instead you developed a “cold call.”
You can’t build on trust you don’t have. Why should I help you if I’ve just met you? I’ll gladly help people who have taken time to build a relationship (and trust) with me. See the networking event as a chance to meet and greet. IF there is enough interest, set up a lunch or coffee meeting within the next week and take that time to get to know more about the other person. Find out what problems he/she may be having and work on finding a solution for them. It could be a referral or even a resource. Think about helping if you are sincere about building trust.
Don’t be shy and wait for people to come to you. Hiding in the corner and hoping someone will talk to you is not an effective way of managing a networking event. Get out of the corner and meet people. Start with that other person in the corner, reach out and extend your hand, introduce yourself and then encourage him/her to come with you as you meet new people.
Don’t expect to “pick someone’s brain” without any interest in learning more about them, to find ways that you can reciprocate and help them as they have helped you. You should be focused on developing a relationship with a long-term commitment, not just to get what you need and then move on.
Don’t get so carried away with offering solutions and ideas that you forget yourself. It is a tightrope to walk between selfishness and suicidal altruism. Keep your balance. While it is wonderful to WANT to help others, be careful not “to give away the farm.”
Be cautious when giving out referrals or leads. It is your reputation on the line. Before introducing your new contact to your sphere of influence, make sure you know what their intention is and always get feedback about the person you’ve given the leads to before referring others. Never “open your Rolodex” to anyone just because you were asked to do it, or you won’t have an active Rolodex for very long.
If you attend a business networking meeting, spend less than 5 minutes on small talk. Then turn the conversation to business by asking, “What can I do today to help you in your business,” or other open-ended questions. Make sure the question will not be able to be answered with a simple “yes or no.” It sets the tone for the rest of the meeting.
Huge networking events are not as valuable as smaller, targeted networking venues. Look for these in industry publications, ask friends, and get on job-networking mailing lists for these smaller, often quietly advertised, events.
Don’t take a business card from someone unless you actually, really and truly intend to call and set up a lunch or coffee or some other type of one-on-one meeting. Cards cost money. When you take someone’s card, with no intention of doing anything with it, you have just added to that person’s expenses with no income to justify that expense.
Don’t make the mistake of not writing note(s) on the back of a business card you have just received. One of the primary reasons that people don’t use the cards they collect at a networking meeting is that they get home and can’t associate a card with the face and the information about the person. You’ll make a stronger impression if the other person feels that you care enough to remember your conversation with them.
Follow-up ASAP, preferably within 24-48 hours. If you wait more than about 48 hours to re-contact the person you spoke with at a networking event, you have a smaller chance each passing day of actually making professional contact. Set aside part of the very next day after a networking event to make calls to people you’d met the night before and schedule lunch and/or coffee meetings. Here’s a great tip for you – when you leave a networking event, spend a few
minutes in your car before you leave the parking space. Review the cards you received and quickly telephone the people you met (call their office number) and leave a very pleasant, upbeat telephone message, telling them you enjoyed meeting them and will be calling to schedule a follow-up meeting with them! That will really make a favorable impression upon them.
Don’t use a networking event as an excuse to “drink like a fish.” My personal opinion is that alcohol has no place at a networking or business event, but if alcohol IS available, be sure to drink in moderation. The worst impression you can make is to be known as someone who is a sloppy drinker and is only interested in social relationships, not business relationships.
It is very foolish to go to a networking event to meet new people and then spend the whole event speaking with people you already know. Go talk to someone you don’t know yet. You can talk with your friends later. Better yet, ask your friends to introduce you to someone you don’t already know! Set a goal to meet 3-5 new people at every networking event you attend.
Do you have any other tips you’d like to include in this list? I’d love to hear your thoughts, so please DO comment below!
As always, I’m happy to chat with you about your netweaving/networking needs – just contact me through email, Twitter, FaceBook, LinkedIn or an old-fashioned telephone call! If you would like to know more about my face-to-face weekly group coaching sessions, please visit my website and become a fan on FaceBook .
To Your Networking Success! Carol
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