Who Do You Want to Meet?
Today’s post is from the Networking Insight column written by John Jacobsohn
(Networking perspective based on experience and observation by relationship builder, Jason Jacobsohn)
Part of the fun of networking is that you never know who you are going to meet and where that relationship will take you. Each person has a unique background and something interesting to offer. Also, each person comes with his/her network so you never know who you can meet through an introduction.
At the same time, if you want to take your networking to the next level, you sometimes have to put the pieces together. For example, if you are interested in landing XYX company as a new client but don’t know anyone to contact, then you should try to leverage your network to find the right contact. A warm introduction is usually better than a cold call.
So, how do find the person you want to talk to? Below are a few tips:
- Search LinkedIn for a person or company and ask for an introduction from someone in your network
- Search your own contact database for people at the firm you are targeting
- Seek out events in which your target person will be speaking
- Search online for this person and reach out directly
- Ask people in your network if they know this person and then request an introduction
Be aware that it can take time to get in front of your target person. It can take several attempts or introductions to finally get in front of the right person. It can be fun to follow the path that your network has taken you until you reach this person.
Do you have any stories to share about how your network helped you reach someone?
If you like this blog post, then subscribe via email or RSS feed
I would love to hear your comments – please feel free to post them in the Comments Section. Posting to your FaceBook wall or sending a Tweet would be greatly appreciated!
| | 
Subscribe to It!
